Monthly Archives: May 2015

People management in Agile Methodologies (and applicable to any kind of work)

The progress in software development in the ever-changing market, with an increasingly shorter time to market; in addition to the the experience (and the bad as well) and the loss of values, caused a few years ago the emergence of Agile Methodologies. Through the Manifesto, the authors wanted to show the path they considered this…

Marketing in the Post-Advertising Age.

How is Marketing in the Post-Advertising Age? Firstly, why we are in the Post-Advertising Age? Because interrupting the consumer as a marketing strategy died with the social media. Since then, interrupting people with traditional ads has diminished the effectiveness and media has changed forever. In this way, consumers have more power than ever and the…