How is Marketing in the Post-Advertising Age? Firstly, why we are in the Post-Advertising Age? Because interrupting the consumer as a marketing strategy died with the social media. Since then, interrupting people with traditional ads has diminished the effectiveness and media has changed forever. In this way, consumers have more power than ever and the…
Colloquially speaking, we could say that Andorra has done its homework. In the process of its approval by the international fiscal community, it has ended up strategically positioned as one of the most competitive jurisdictions in the world for those individuals who are looking for a country from where they can manage their business and…
What has changed in Andorra which makes it more attractive to investors now than it was before? To attract investors it is first necessary to establish a climate of confidence. In order to create trust, the strengthening of the legal security is key. In this sense the law of economic openness allows investors to arrive…
Andorra is in the midst of opening-up economically and must promote its presence in all the international economic spaces that can bring prestige to the positioning of the Andorra brand. The Andorran tourism sector is one of the most representative elements in terms of experience and tradition as it is present in external knowledge networks.…