Andorra is in the midst of opening-up economically and must promote its presence in all the international economic spaces that can bring prestige to the positioning of the Andorra brand.
The Andorran tourism sector is one of the most representative elements in terms of experience and tradition as it is present in external knowledge networks.
The experience of the country in tourism management is not only in obtaining information but also in managing the cumulative knowledge that has been gained and which comes about in a manner specific to each sector.
Nowadays, business innovation based on ‘know-how’ is essential for any company that wants to be competitive. Therefore, the experience in tourism management in the Principality and the search for knowledge on the part of companies, can come together in a joint working model which is strongly attractive to agents and investors in the sector, both nationally and internationally.
In recent history, Andorra has regarded tourism as one of its most important economic sectors. And the proof of this is in the flow of tourists it receives annually. Its geographical situation allows rapid connection between different regions, maintaining the exchange of knowledge and access to reference sources.
“The experience in tourism management in the Principality and the search for knowledge on the part of companies, can come togetherin a joint working model which is strongly attractive to agents and investors in the sector.”
An agile administration facilitates the setting up of businesses. An advantageous tax model true to the peculiarities of the country coexists with a network of infrastructures and an appropriate legal framework for investment. The social and political stability of Andorra is also an essential condition in facilitating working between economic and social agents. But, above all, we would like to highlight the human resources of Andorra, such as the nation’s professionals, who are responsible for the continuity of the work and are essential in generating Andorra’s credibility abroad. Andorra is increasing its presence in international forums and now is the time when the Andorra brand must firmly position itself, making this know-how count, not only as a destination but also as a model of tourism management. The knowledge it brings can be extremely useful to those countries that want to develop their tourist potential in consulting and strategic planning, development of technological bases, tourism marketing, management of tourist companies, sustainability and environment or the technology of tourist facilities. Investment companies can therefore export all this technical knowledge to international markets on the basis of a certain prestige. The accession to the WTO, the creation of UNWTO.Themis and the organisation of the World Congress on Snow and Mountain Tourism, are excellent examples of the potential of the Principality in participating in international organisations and are an additional demonstration of the involvement it can have in the world of knowledge networks. The economic and social agents, national or transnational, are the actors essential for creating a framework for economic cooperation.
Àngels FERNÀNDEZ
CEA Ambassador
